Hind Al-Oud always surprises its guests by making them an essential part of its vision and achievements, and it loves to share those moments of success in a unique way. In normal opening events key persons only are responsible for cutting the opening ribbon in the store. For that reason, Hind Al-Oud flipped the script in Bawbat Al Sharq Mall by making every person who visited the opening to be the VIP of the night. To point the spot lights on our guests and let them experience emotions they never experienced before. 

Many reporters and people attended many opening events and it is very unusual to see them participate in the ribbon cutting 

Devoted to the art of perfumery, Hind Al Oud is leading the way as the first luxury fragrance house to pioneer in innovation by capturing new emotions through the power of scent.

As an award-winning Emirati brand, Hind Al Oud believes that our sense of scent is not just a tool for detecting aromas but also a means of unlocking a world of positive self-development. Hind Al Oud crafts fragrances through a unique lens of fusing the cognitive perspective with an aspirational sense of becoming; inspiring and guiding us on a journey towards an emotionally utopic state of mind.

Today, Hind Al Oud introduces a new concept - a vision of a futuristic luxury space where your emotions take center stage. By harnessing the power of scent to identify and fulfill your emotional needs, this experience leads you towards a future of confidence, success and purpose. 

The design philosophy behind the new retail concept is one where experimentation, inspiration, and luxuriance collide. A masterpiece of spaciousness and grandeur aesthetics, the retail store exhibits a range of luxury fragrances in a museum-esque display; with each unique story behind the perfumes brought to life in a visually striking and emotionally engaging fashion. 

A meticulously crafted customer journey has been thought out to embody a luxuriously modern atmosphere that invites you to identify your desired emotional needs through an olfactory voyage.  

Enriched with technology, the store is divided into designated areas, each of which represents an emotion ranging from happiness, to confidence and elegance - all carefully curated in an immersive journey that draws you in to experience the true essence of each emotion.

An interactive perfuming area has been created as a platform of emotional transcendence; a place to envelop yourself into a realm of exploration. By blending technology with humanistic senses, the space is designed to stimulate your responses, trigger your emotions, and ultimately pair you with a scent that evokes the state of being you aspire to achieve.

The materials have been meticulously selected to create a truly majestic spectacle that personifies luxury and modernity. Smoked out mirrors adorn the space to convey a sense of limitless possibilities, acting as a window into self-reflection, while quartz is used to symbolize balance and harmony. A touch of rippled glass adds the dimension of depth and fluidity to the space in a visual symphony, and black marble floors are laid as a foundation of stability - strikingly veined with white calcite streaks that contrast in understated opulence. 

Discover the lavish fragrant world of Hind Al Oud [at the Hind Al Oud Bawabat Al Sharq Mall boutique in Abu Dhabi] and indulge yourself in a unique olfactory journey that promises to enrich your soul.