Free 3-month subscriptions to Storytel platform being given away to 50,000 lucky readers to enhance the digital reading culture in the Arab world

 To mark this year’s World Arabic Language Day, and in light of the Golden Jubilee celebrations in the UAE, the Abu Dhabi Arabic Language Centre (ALC) has partnered with Storytel to launch the ‘Fifty Thousand Readers’ initiative, to promote the digital reading culture in the Arab world.

Through this initiative, the ALC is giving 50,000 lucky readers a free 3-month subscription to the Storytel platform, one of the world’s largest collections of Arabic audiobooks and e-books.

HE Dr. Ali bin Tamim, Chairman of the Abu Dhabi Arabic Language Centre, said: “Enhancing and promoting Arabic language proficiency and knowledge through educational tools and partnerships with like-minded organisations is key to our mission at the Arabic Language Centre. We are delighted to mark World Arabic Language Day by partnering with Storytel to launch the ‘Fifty Thousand Readers’ initiative that promotes the reading of digital content in the Arab world and encourages people to delve into the abundant resources available in digital libraries and platforms.”

Sebastian Bond, Head of Middle East and Northern Africa at Storytel, said: "Storytel is pleased to work with the Arabic Language Centre to grant audiobook subscriptions in the region. Storytel's mission is to make a wide range of stories available for everyone, everywhere. We are proud of our immense Arabic catalogue, and believe that the consumption of books can create new knowledge and a broader perspective that contributes to making the world a more empathetic place.”

Storytel is one of the world’s largest subscribed audiobook and e-book streaming services and offers more than 700,000 titles on a global scale. Storytel operates in 25 markets around the globe and is a leading audiobook streaming service in the Middle East and Arabic speaking world.

The ‘Fifty Thousand Readers’ initiative provides participants with unlimited reading hours for 3 months. To learn more, please visit the ALC’s social media channels for details on how to get a subscription to the Storytel platform.

The Abu Dhabi Arabic Language Centre strives to promote the Arabic language and advance its standing through strategies designed to develop the language and encourage its use in scientific, educational, cultural, and creative sectors. It aims to facilitate intercultural communication and promote the mastery of the Arabic language domestically and internationally, in addition to supporting Arab talents in writing, translation, publishing, scientific research, audio-visual content creation, and the organisation of book fairs.

ENDS

About Abu Dhabi Arabic Language Centre

The Abu Dhabi Arabic Language Centre, established following a directive from His Highness Sheikh Khalifa bin Zayed Al Nahyan, President the United Arab Emirates and Ruler of Abu Dhabi, as part of the Department of Culture and Tourism – Abu Dhabi, works to support Arabic language development and modernisation through comprehensive strategies and frameworks, enrich the scientific, educational, cultural and creative contributions of the Arabic language, promote Arabic language proficiency and cultural understanding, and support Arab talents in the fields of writing, translation, publishing, scientific research, arts, content creation and organisation of book fairs. The Centre works to realise its foundational vision through dedicated programmes, human expertise, and meaningful partnerships with the world’s most prestigious technical, cultural, and academic institutions.

About the Department of Culture and Tourism - Abu Dhabi

The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) drives the sustainable growth of Abu Dhabi’s culture and tourism sectors, fuels economic progress and helps achieve Abu Dhabi’s wider global ambitions. By working in partnership with the organisations that define the emirate’s position as a leading international destination, DCT Abu Dhabi strives to unite the ecosystem around a shared vision of the emirate’s potential, coordinate effort and investment, deliver innovative solutions, and use the best tools, policies, and systems to support the culture and tourism industries.

DCT Abu Dhabi’s vision is defined by the emirate’s people, heritage, and landscape. We work to enhance Abu Dhabi’s status as a place of authenticity, innovation, and unparalleled experiences, represented by its living traditions of hospitality, pioneering initiatives, and creative thought.