In recognition of its commitment to deliver outstanding customer experiences, Al Ansari Exchange, the UAE-based foreign exchange and worldwide money transfer company, has won the “Mohammed bin Rashid Al Maktoum (MRM) Customer Excellence Award” in the finance category in its 1st cycle.

Given by the Dubai Chamber of Commerce and Industry, the niche award was presented to the company by His Highness Sheikh Ahmed bin Saeed Al Maktoum, President, Dubai Civil Aviation Authority, Chairman and Chief Executive of Emirates Airline and Group, and Chairman of the Expo 2020 Dubai Higher Committee at a prestigious ceremony held at Expo 2020 Dubai. Mr. Rashed A. Al Ansari, CEO of Al Ansari Exchange, received the honor on behalf of the organization.

The accolade is the result of the company’s adoption of a customer-centric approach to business and move to optimize its customer-oriented practices and strategies to enhance retention and loyalty.

Rashed A. Al Ansari, Chief Executive Officer, Al Ansari Exchange, said: “The MRM Customer Excellence Award is a testament to our relentless initiatives to deliver outstanding customer service especially in a time where we are faced with unprecedented challenges brought about by the pandemic. For us, creating and delivering exceptional customer experiences is a necessary ingredient to our success. Exceeding their expectations is a priority that pushes us to employ more innovative ways to better meet their needs. The award would not have been possible without their trust and confidence and the commitment of all our employees.” He added: “In line with our goals and firm commitment to further strengthen our position as a leader in the financial sector of the UAE, we will continue offering exceptional innovative and smart solutions that match international standards for efficiency and credibility.”

Launched in 2019, the MRM Customer Excellence Award honors the journey of UAE and GCC companies towards business excellence. It looks into their initiatives in customer processes, customer strategy and relationship, and customer results, among other criteria.

Al Ansari Exchange’s ramped-up digital initiatives are part of its endeavors to consistently enhance customer experience. The company’s heavy investments in technologies and other modern tools, together with the continued expansion of its network of branches, aim to bring convenience to its customer base and guarantee reliable, secure, and hassle-free transactions.