Al Masaood Automobiles, the authorized distributor of Nissan cars in Abu Dhabi, Al Ain, and the Western region, has experienced a strong growth in customer interest generated on digital channels for Nissan Certified Pre-Owned (CPO) vehicles. The company recorded a notable increase of 18% in customer engagement over the past three months, driven by the successful implementation of eCommerce strategies, impactful digital campaigns, and customer-centric activities.
Al Masaood Automobiles has experienced a large increase in customers seeking Nissan pre-owned vehicles in recent times, mainly among the local and expat population segments. Customer interest grew on digital channels with May recording 58% digital leads, followed by a steady increase to 68% and 73% in June and July respectively. This upward trajectory aligns with the robust pre-owned car market in the UAE, where three used cars are purchased for every new car, according to recent reports in the auto market.
Bachir Gemayel, Sales & Marketing Director at Al Masaood Automobiles, said: 'The surge in customer interest on digital channels reflects the effectiveness of our innovative strategies and continual dedication to fulfilling the ever-evolving needs of our valued customers. Through a concentrated focus on eCommerce, the execution of result-driven digital campaigns, and our relentless commitment to placing the customer at the forefront of all our activities, we have successfully fostered heightened engagement and delivered an elevated experience that truly resonates with our valued customers.'
The growth in the pre-owned car sector can be attributed to factors such as supply delays in new cars, a rising demand for budget-friendly vehicles, and an increased preference for owning multiple cars among UAE residents. A study by Mordor Intelligence further projects the UAE's used car market to reach USD 32.07 billion by 2027 . The convenience of the digital marketplace and accessible financing options for used cars also contribute to this growth.
Catering to the needs of customers with precision and care, Al Masaood Automobiles not only provides attractive financing options, but also ensures transparency by offering detailed information about the cars that customers are interested in, including their detailed specifications. Further, customers can enjoy peace of mind with comprehensive warranty and service contracts. Additionally, the renowned Nissan Intelligence Choice (NIC) program presents a range of benefits and assurances to potential customers.
Al Masaood Automobiles aims to address the concerns of potential pre-owned car buyers by providing comprehensive inspection reports, transparent maintenance records, and clear communication throughout the purchase journey. The company recognizes that key decision influencers for customers include factors like mileage, vehicle condition, accident or repair history, as well as features, fuel efficiency, and safety ratings. By prioritizing customer satisfaction and eliminating anxieties related to hidden faults, elevated maintenance costs, and safety risks, Al Masaood Automobiles ensures a seamless purchasing and ownership experience.
Nissan Intelligence Choice program for prospecting customers
Under the globally offered Nissan Intelligence Choice program, Al Masaood Automobiles guarantees the quality and reliability of every certified pre-owned vehicle. These vehicles undergo an exhaustive 167+ point inspection and reconditioning process. Customers can expect a 12-month or 30,000-km warranty, extended warranty coverage for both the Gulf Cooperation Council (GCC) and the Mediterranean Region (MED), 24-hour roadside assistance for a year, a one-off five-day car replacement option in case of a major problem, and a full service and inspection prior to delivery. The Al Masaood Confidence Program further enhances the car-buying experience, offering a 15-day exchange period.
