ARTE MUSEUM, the internationally acclaimed immersive digital art venue produced by the world-class Korean digital design company d’strict, has officially opened its doors for the first time in the Middle East, in the prime location of Dubai Mall.

ARTE MUSEUM DUBAI invites guests to immerse themselves in a space of 30,000 square feet, showcasing works inspired by nature in its breathtaking exhibition ‘ETERNAL NATURE’. This exhibition incorporates both the natural landscapes and the cultural backdrop of the city as new media artworks. Each of the 14 zones of the exhibition immerses audiences in works of stunning beauty and powerful elements of nature. Blending the lines between reality, fantasy, and hyper-reality by using digital technology, viewers find themselves at the base of towering waterfalls and strolling beaches as they admire the aurora borealis. As their journey through the galleries progresses, audiences are surrounded by blooming camellia flowers, undulating waves, and bioluminescent animals in the jungle, as well as thundering pink clouds.

ARTE MUSEUM DUBAI is set to unveil two brand-new artworks inspired by the Middle East’s rich landscapes and cultural heritage: GARDEN ‘LIGHT OF DUBAI and LIVE CANVAS ‘DESERT’. GARDEN is a hallmark space celebrating the fusion of Western and Eastern artistry, featuring fan-favorite content like LIGHT OF MASTERPIECES alongside bespoke content that resonates with the locale, such as LIGHT OF DUBAI. In a 5,000-square-foot immersive space, the LIGHT OF DUBAI exhibit showcases Dubai’s captivating beauty through its vibrant, surreal golden radiance.

As for LIVE CANVAS – DESERT, it offers an engaging interactive experience where visitors’ own artworks merge with a canvas, dramatically revealing the desert’s mystical landscape. Beginning with a surreal depiction of the desert, it unfolds into a captivating cycle featuring morning oases, sand dunes under the glow of sunset, and the serene desert landscape as the starry night fades away. The vibrant presence of mystical animals such as camels, oryxes, and leopards comes to life with the rich colors bestowed by visitors, breathing new life into the exhibition space at every moment.