Bridgestone MEA hosted a two-day business convention for its new CIS partners in the regional market, providing them with the opportunity to connect and interact with the affiliates in Dubai.

The event, which was hosted at the company’s Dubai office, commenced with a BMW drive experience that exemplified the leading exceptional performance and outstanding control of the Bridgestone’s ultra-premium Potenza Sport tyres. The second day of the event entailed various activities – including a tour of the new headquarters for Middle East and Africa, introduction of the organisation, as well as product training. The convention concluded with an informal ‘meet and greet’ session with important stakeholders and partners.

 Jacques Fourie, Vice President and Managing Director of Bridgestone Middle East and Africa said: “Organizing this business convention holds significance since it served as an ideal opportunity for us to network with our CIS partners and further strengthen our robust ties with the market. At Bridgestone, we uphold a positive work environment with integrity and teamwork as key foundations to service and excellence. We constantly strive to push boundaries to produce more premium products and innovations that have lesser impacts on our environment.”

 Founded in 1931 by Shojiro Ishibashi, Bridgestone has been working towards achieving its goals and missions in line with its corporate philosophy of ‘Serving Society with Superior Quality’. The company is committed to improving the safety and lives of people everywhere through sustainable mobility innovations and solutions with the help of its partners. It is also dedicated to enabling easier, safer, and more seamless movement for its customers and society through several cutting-edge technologies.