Twenty4, a leading value fashion brand in the GCC region and a BMA International subsidiary, has announced thoughtful initiatives for the week leading up to the 92nd Saudi National Day. In observance of the glorious 92 years since the founding of the Kingdom, Twenty4 has announced bundles of five and seven fashion and footwear products for an apt, eye-watering price of SAR 92.

Twenty4 will also be handing out thoughtfully designed National Day t-shirts for free, enabling shoppers to express patriotism fashionably. The bundle offers and t-shirt giveaways will run until September 24th across all stores in KSA. Shoppers can also get their hands on a wide range of KSA National Day-themed apparels— till the stocks last.

“Slogan t-shirts have always been the mainstay of patriotic expression. As a value-fashion brand that stands for uncompromising quality and trends, we saw an opportunity to offer top-notch National-Day t-shirts for free, thereby adding to the celebrations. Shoppers can now get these meaningful, anti-wrinkle, anti-sweat, and trendy slogan t-shirts that represent the best of purpose-driven fashion,” said Mushtaq Jaffar, KSA Brand Head of Twenty4.  

The high-quality, premium-print cotton shirt worth SAR 59 will be given free of cost on a purchase worth SAR 200. Available in green and white colours, these t-shirts have the Saudi Arabian National Emblem (a palm tree vert two swords in saltire argent hilted), depicting the unification of different kingdoms, printed on the front. Alongside the insignia are “92” and “Saudi National Day” etched in complementing colours. The message is also printed on the back in Arabic. 

Additionally, Twenty4 has launched curated bundles of five and seven items for just SAR 92 to go with the National Day year. The bundles — also available in different quantities, accompany Twenty4’s new, specialized National Day collections. Men and boys can get into the patriotic spirit by donning “I Love KSA” and “This is Our Home” themed t-shirts. Twenty4 also has hooded options for grownups and crew-neck, green and white colour-blocked t-shirts for the perfect dad-son outfit matching. 

Satin long-sleeved belted dress in malachite green and mineral textures is just the right dose of fashion that women need to make an impression on National Day and beyond. This mesmerizing design is also available in the form of ruffled satin shirts. Full-buttoned shirt dresses in dark green and bishop-sleeved waist tie-up tops in teal green have patriotism written all over them. Elasticated floral palazzos, white tees with contemporary geometric prints, and solid-white frocks with green floral embroidery are sure to set the tone for girls participating in outdoor celebrations. 

“Specialized collections, curated bundles, and free t-shirts together represent the best of what the value-fashion segment has to offer on this glorious occasion. The Kingdom’s favourable policies, its leaders, people, and socioeconomic growth have shaped Twenty4 into the leading value-fashion brand it is today. Occasions such as the National Day are an opportunity to give back something as a token of our gratitude,” added Mushtaq Jaffar.  

With its “glocal” offerings — the balance of global fast fashion and Middle Eastern sensibilities — Twenty4 has crafted a niche for itself in the regional retail industry. The value-fashion brand also recently ventured into the premium apparel segment, launching a year-round collection at affordable prices and thus making it more accessible to the general population. This was followed by the launch of another year-round collection in “Recycle”, which, as the name suggests, is made from recycled cotton sourced from repurposed production scraps and retired textiles. Recycle was designed to cater to the Kingdom’s growing eco-conscious consumer base.  

Following its recent expansion spree, Twenty4 now boasts over 40 outlets in the GCC region and 34 in the KSA alone — all located strategically to increase brand accessibility for customers. This customer-centric approach also saw the brand launch WhatsApp shopping in Kuwait, Bahrain, and the UAE.