Cotton On, the globally acclaimed Australian retail brand celebrated for its fashion-forward offerings and unwavering commitment to sustainability, is delighted to unveil its 13th store at Dubai Hills Mall and the exciting re-launch of the Deira City Center store. These developments mark significant milestones in Cotton On's rapid expansion across the United Arab Emirates, emphasizing its dedication to providing accessible, on-trend fashion to the Middle East. The Dubai Hills Mall store joins the brand's ever-growing regional presence, reaffirming its commitment to delivering affordable, stylish, and sustainable fashion options to UAE customers.

In celebration of the grand opening of the new Dubai Hills Mall store and the re-launch of the Deira City Center store, Cotton On is extending a special offer to its valued customers. On September 8, customers visiting the Deira City Center store will have the opportunity to enjoy in-store free denim personalization with any denim purchase and the first 50 customers get AED 100 gift voucher when they spend AED 250 in-store, and on September 9, these exclusive offers will be available at the Dubai Hills Mall Store starting at 5 pm.

Customers exploring the Dubai Hills store and the Deira City Center store will discover the latest trends in menswear, womenswear, accessories, and more. Both locations will also highlight Cotton On's steadfast commitment to sustainability, showcasing product ranges crafted from responsibly sourced materials and championing initiatives that uplift communities globally.

Yasser Sharaf, Vice President of Retail, Hospitality, Industry, and Financial Services at Sharaf Group, expressed his enthusiasm for the opening of Cotton On's 13th store in the UAE, particularly within the dynamic and upcoming Dubai Hills Mall. He stated, 'We are thrilled to introduce Cotton On's newest location, offering affordable, trendsetting fashion and lifestyle products that inspire individuals to embrace their uniqueness. Our new stores in Dubai Hills Mall and Deira City Center will undoubtedly enrich the retail landscape in Dubai, and we eagerly anticipate customers experiencing it firsthand. The relaunch of the Deira City Center store and the opening of the Dubai Hills Mall store present an exciting opportunity to generate excitement, engage the local community, and establish the new store as a must-visit shopping destination in Dubai.'

Sharaf Retail is rapidly expanding its presence in the Middle East and Far East, having opened nine stores in the last 12 months across all brands under Sharaf Retail in Malaysia, Indonesia, UAE, Bahrain, and Oman. Sharaf Retail specializes in retail development and brand building, offering expertise in design, manufacturing, store operations, and ecommerce to create a seamless brand and consumer experience across multiple touchpoints.