• UAE telco will provide a range of comprehensive services to support advanced technology group in meeting its objectives moving forward
• Du and EDGE finalized the partnership at virtual signing ceremony 

Dubai, UAE: du, from Emirates Integrated Telecommunications Company (EITC), today announced a new partnership agreement with EDGE Group, the advanced technology group for defence and beyond. The Memorandum of Understanding (MoU) between the two parties, finalized at a virtual ceremony, ensures that du will provide a host of cutting-edge and value-added telecommunications services to EDGE Group and its employees. Karim Benkirane, Chief Commercial Officer, du and Trais Al Ketbi, President – Support Services, EDGE, signed the MoU at the virtual event to officially kick off the collaboration. 

Karim Benkirane said: “Working with organizations from different verticals and providing the support they require to realize strategic objectives is a long-standing principle that we are always proud to honor. Much like du, EDGE Group is a reputable UAE organization that not only makes invaluable contributions to enable a secure future, but also partners with public and private sector entities where it makes business sense. As such, we are delighted that this partnership has been finalized, and look forward to utilizing our resources and expertise to ensure EDGE Group is backed by our services and solutions moving forward.” 

Under the terms of the agreement, du is to implement several priorities to ensure EDGE Group is equipped with the quality telco solutions and infrastructure it requires across its expansive operations. This includes centralizing the company’s information technology (IT) processes to drive security, efficiency, speed, business continuity, and reduced costs for all EDGE Group entities and employees. The cost reductions will be achieved through economies of scale – du’s value offers on mobile corporate services and DR will facilitate EDGE Group in meeting this objective. Furthermore, the telco is to leverage EDGE Group’s purchase synergies to standardize and streamline processes. 

Trais Al Ketbi added: “For an advanced technology group such as EDGE, it is crucial and critical that our telecommunications network should offer superior quality, unmatched reliability, and uninterrupted service – especially during these digital-first times. We are confident that with this strategic alliance and partnership, du’s dedicated corporate support team, and tailored and flexible solutions will enable us to meet industry-leading responsiveness levels and efficiency standards.”