With the launch of the long awaited largest international event in the Middle East, Africa and South Asia, Dubai Culture and Arts Authority (Dubai Culture), as the Official Culture Supporter of Expo 2020, announced its readiness to welcome the exhibition’s visitors at all its facilities and assets across the emirate. The Authority has prepared a set of various cultural projects and initiatives that will contribute to enhancing the emirate’s creative scene and enriching the cultural and creative content of this leading global event.

Hala Badri, Director General of Dubai Culture, confirmed that Expo 2020 constitutes an ideal platform for the Authority to introduce millions of visitors and residents to the city’s rich cultural scene and creative economy, enriching their experience through various interactive events and activities and strengthening Dubai’s position as a global centre for culture, and incubator for creativity, and a thriving hub for talent as well as the global capital of the creative economy.

Badri said: “Dubai Culture’s support for Expo 2020 is based on a balanced and cultural environment as well as on an integrated creative system that supports talents and enhances cultural awareness among the public, keeping the world informed of Dubai’s culture, its values of tolerance and openness, and the warmth of its people.”

Badri added: “Dubai is a city whose bright present is based on its authentic past and rich cultural content; the emirate is headed towards a more prosperous future. At Expo 2020, which brings together the world’s cultures and creativity to chart the features of a better future for humanity, we will celebrate this rich content and inspire the whole world with the extraordinary ambitions of our leadership and people.”

The facilities are ready at the highest level

In line with the strategic roadmap 2020-2026, the Authority is committed to making culture accessible to everyone through the historical, heritage and cultural assets that it manages in the emirate. Dubai Culture is also enabling and supporting a number of annual events, which have become an integral part of the emirate’s cultural agenda, and is keen to ensure that all facilities affiliated to the culture and heritage sector, such as museums, libraries, heritage sites, and art galleries, among others, are operating at optimal degrees of readiness to welcome local and international visitors to Expo 2020 and enrich their experience.

Badri stressed that the Authority was also keen to train all its visitor-facing teams to be ready to welcome Expo 2020 visitors from all over the world and present an exemplary cultural experience to the guests of Dubai.

Expo 2020 Dubai, taking place from 1 October 2021 – 31 March 2022, is the first international Expo to be held in the Middle East, Africa and South Asia region, and serves as a promotion for the UAE, whereby over 25 million people are expected to visit the exhibition, which will greatly benefit the UAE and the region.