With the successful transformation of e& to a technology group, e& has flourished into a leader of Middle Eastern and African (MEA) brands. The 2024 Brand Finance Global 500 Report unveiled at the World Economic Forum (WEF) in Davos today confirmed e& as MEA’s Fastest Growing Technology Brand and the most valuable brand portfolio in MEA.

The annual report on the world’s most valuable and strongest brands highlighted e&’s evolution into a global technology and investment group fuelled by a performance that saw its brand portfolio skyrocket to US$17 billion in 2024. The 15 per cent increase from last year solidifies stakeholder confidence and cements e&’s position as the Most Valuable Brand Portfolio in Middle East & Africa 2024.

Hatem Dowidar, GCEO of e&, said: “The renewed endorsement from Brand Finance is yet another sign of the successful transformation of the company into a global technology group. We launched the e& brand only two years ago, and it is wonderful to see the brand’s vitality and strength in the technology sector in MEA after such a short period. We are also similarly delighted with etisalat by e& being ranked as the strongest telecom brand in the world. Great achievements now, and of course this only increases our aspirations for the future.”