First events in Madrid and Barcelona on 13 and 15 February attracted Abu Dhabi's Spanish tourism industry partners and stakeholders

The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) has hosted its first-ever tourism events in Spain, bringing the ‘Experience Abu Dhabi’ Roadshow to Madrid and Barcelona on 13 and 15 February.

The events introduced Abu Dhabi’s new destination brand and showcased the emirate’s many diverse, exciting, inspiring, and restorative experiences to leading Spanish tourism industry partners and stakeholders.

The event highlighted Abu Dhabi as the ideal year-round destination for the Spanish market, offering warm winter sun, an exciting events calendar, stunning natural beauty, and a wide range of authentic cultural experiences – all for visitors to discover at their own pace. Abu Dhabi was also highlighted as a great summer getaway, with plenty of indoor and air-conditioned attractions for visitors of all ages.

The roadshow featured Abu Dhabi tourism stakeholders who showcased the emirate’s wide range of offers, products, services and attractions catering to all visitor segments, and provided valuable networking opportunities for Spanish travel trade attendees.

These included Etihad Airways, Miral, Saadiyat Island, Anantara Eastern Mangroves Abu Dhabi Hotel, Rixos Premium Saadiyat Island, Rixos Marina, Park Hyatt Abu Dhabi Hotel and Villas, Saadiyat Rotana Resort and Villas, Zaya Nurai Island Resort, Hilton Abu Dhabi Yas Island, Desert Gate Tourism, Magic Arabia, and Kurban Tours.

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