As part of its robust digital transformation Global Village has introduced variable pricing to promote its secure, reliable, online booking platforms.
Dubai, UAE, 3October 2021: Global Village, the UAE and wider region’s leading multicultural family destination for culture, shopping, and entertainment, has announced a new pricing strategy to encourage guests to purchase park tickets on its user friendly mobile application and website. The ticket price per entry will remain AED15 online and AED20at the gate.
For today’s guests, technology is a central part of their lifestyle, and customer survey data shows that guests who used the Global Village mobile app during their visit in Season 25 had higher guest satisfaction scores. Designed to facilitate and enhance the experience, the Global Village digital platforms also make it easy to purchase tickets and services across the park. The variable pricing strategy aims to encourage guests to use these platforms as part of Global Village’s digital transformation agenda. Moving towards online tickets is also kinder for the environment.
Global Village’s completely revamped website and award-winning mobile app were introduced during last year’s Silver Jubilee Season offering users a multitude of functionalities. Guests enjoyed seamless entry with online tickets, on-the-go Wonder Point top-up for rides and attractions, turn by turn navigation, personalized dashboards and much more.
This year, the app has been further enhanced with auto-recognition for car park payments, additional payment options including GVPay, Apple Pay and Google Pay. The app has also introduced innovative feature to highlight parking availability, product directory, ratings and suggested popular routes to enjoy best experiences. More details of the new functionalities will be revealed closer to the Season 26 opening.
Buying tickets from the mobile app and website is quick, environment-friendly, and ensures a safe and easyexperience for guests.
Global Village is excited to welcome guests from 4pm on October 26, 2021.
For more information, please visit:www.globalvillage.ae
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About Global Village
Global Village is the first family destination for culture, entertainment and shopping in the region and amongst the most visited worldwide with 42,000 guests on average per day. Since its inception, it has embodied different aspects of the world and created a smile on the faces of millions of guests every season. It is a unique and integrated open-air destination for shopping, dining and entertainment experiences from around the world. Global Villages offers guests the largest and most varied range of events, shows and activities in the region. This lively Festival experience takes guests on a journey rich in culture, cuisine and awe-inspiring entertainment.
