Featuring legendary creations and exclusive scents, the Guerlain Men’s Fragrance Collection offers the ultimate French elegance. Sleek and refined, each scent of the collection accentuates the stylishly elegant attitude and allure of today’s and tomorrow’s men.

This year, Guerlain’s Perfumers have transcended the Maison’s unique fragrance legacy by opening the doors to their secret reserves.
Like virtuoso cellar masters blending ex- traordinary grand-crus, Guerlain’s Perfumers have looked to the precious raw materials within their own exceptional private reserves to breathe new life into two men’s fragrance icons. Subtle, virile, and accented with heady spirits, what makes these masterful new reinterpretations so exceptional is that only the Guerlain Perfumers themselves know the fragrant secrets behind Rouge Privé and the irresistible Homme Idéal Platine Privé.

These two masterful new releases raise the bar in the French style and elegance that the Maison’s Men’s fragrance collec- tion has become known for, and which has been shared across many generations.

Ever since Vétiver was released in 1959, and Habit Rouge in 1965, these two fra- grance icons have occupied a special place in the hearts and minds of men — passed down from father to son, and grandfather to grandson. They tell a story of emotion, tradition and legacy that only a Maison like Guerlain can tell. This Father’s Day, the Guerlain Maison celebrates its legacy, which like many of life’s journeys, lessons or memories tied to fragrance, is made to be shared between a father and his son.

HABIT ROUGE ROUGE PRIVÉ
A MASTERFUL REINTERPRETATION FROM THE GUERLAIN PERFUMERS’ PRIVATE RESERVE

Far more than just a classic, Habit Rouge is a true legend. A legend that has been reinvented time and time again. As the first amber fragrance for men, Habit Rouge was created in 1965, just as high perfumery for men was being established. Named after the red jackets worn by equestrians, Habit Rouge celebrates equestrianism and the art of horsemanship.

Composed by Jean-Paul Guerlain, its fragrance combines two of Guerlain’s most emblematic materials: bergamot with its refinement and freshness, and vanilla with its all-enveloping sensuality, on a base of leather and patchouli. Thanks to Rouge Privé, Habit Rouge’s contrast-filled olfactory adventure now takes a more distinguished and exclusive turn. As an extraordinary new celebration of Guerlain’s first amber fragrance for men, this latest opus revisits Habit Rouge’s legendary patchouli, vanilla and leather accord with even more sensuality and vigour.

L’HOMME IDÉAL PLATINE PRIVÉ
A SECRET REINTERPRETATION OF L’IDÉAL,
FROM THE GUERLAIN PERFUMERS’ PRIVATE RESERVES

Modern and singular, this new reinterpretation of L’Homme Idéal reflects today’s man. For the first time in men’s fragrance, almond takes centre stage. Without doubt, only a Guerlain Perfumer would attempt a fragrance featuring the Tonka bean facet that has been a Maison favourite since the Belle Époque. Like in L’Homme Idéal, where it lends seductive intensity and smoothly powerful accents to the composition. With L’Homme Idéal Platine Privé, Guerlain’s Perfumers have reinterpreted L’Homme Idéal’s irrésistible almond accord to showcase it with freshness and modernity, and bring out the powerful liquor-like aspects of the amaretto note in the heart of the fragrance.