flyadeal, one of the youngest and fastest-growing low-cost airlines in the Kingdom of Saudi Arabia and across the Middle East, has partnered with Coursera, a global online learning platform, to help reskill its employees for today’s digital world. This partnership aims to equip flyadeal’s workforce with skills in areas such as technology, business, supply chain management, customer service, operational efficiency, and finance.
With the rapid advancements in technology and AI, the need for continuous learning has never been more critical. According to the World Economic Forum, 44% of workers’ skills will be disrupted in the next five years as technology adoption accelerates. Furthermore, WEF forecasts that 60% of workers will require retraining before 2027, but only half of workers currently have access to adequate training opportunities. In light of these trends, Saudi Arabia’s Vision 2030 aims to cultivate a skilled workforce that will help drive economic growth and diversification through comprehensive skills development initiatives.
Through this partnership, flyadeal's employees, including cabin crew, office employees, and maintenance staff, will have access to a broad catalogue of world-class content and credentials from top universities and reputable industry leaders. This access is designed to enhance their skills, boost productivity, and help them stay competitive in the evolving job market.
Hanan Badri, flyadeal Chief People Officer, said: “In the highly competitive world we live in, it’s important to provide employees with the necessary skills to evolve into the next phase of their careers.
“Our partnership with Coursera is an investment in our workforce designed to provide upskill training through online learning tools that improve their overall skills, not just industry related, but across different disciplines in business management, technology and personal development. We hope these free tools will give employees the confidence to embrace more learning opportunities to better themselves, to seek promotional opportunities and continue being part of the exciting journey of dynamic growth that flyadeal has embarked on.”
flyadeal seeks to reinforce a culture of continuous learning, leveraging Coursera's robust online ecosystem to offer their employees a variety of accessible and dynamic learning opportunities. Online learning for flyadeal provides a more efficient and flexible training option, allowing employees to learn at their own pace and on their own schedule.
"We are thrilled to partner with flyadeal to support their dedication to ongoing professional development," said Kais Zribi, Coursera’s General Manager for the Middle East and Africa. "As Saudi Arabia aspires to become a leader in the digital economy, it is crucial for companies to build high-performing teams capable of adapting to change. Through this collaboration, we aim to equip flyadeal’s workforce with the skills necessary to thrive in the evolving economy and the ever-changing work landscape."
This partnership between flyadeal and Coursera signifies a significant step towards nurturing a culture of lifelong learning within the airline industry in Saudi Arabia. As part of the Kingdom's Vision 2030, this initiative aligns with the broader goal of bridging talent gaps through upskilling, reflecting Saudi Arabia's dedication to developing a skilled, tech-savvy workforce.
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