Jeddah Season has revived the sales of home-based businesses, owners of small and medium-sized enterprises, and young entrepreneurs and innovators participating in the event.

More than 4 million people have visited the event since it launched in early May, and the Saturday Market in the Jeddah Art Promenade area has created an environment for investment and commercial activity, the Saudi Press Agency reported.

FASTFACT

The annual Jeddah Season festival aims to highlight the city’s rich heritage and culture through a total of 2,800 activities in nine zones over the event period.

Shopping enthusiasts have shown great interest in the exhibits on display, adding an enjoyable atmosphere to the area alongside the other activities on offer.

The exhibits include accessories, gifts, clothes, household supplies, food, entertainment, and drawings.

Jeddah Season has offered talented people a chance to market their products and a window to develop their skills.

It has also created a spirit of competition, opportunities for seasonal work, and provided investment opportunities for different sections of society.