Lexus has been ranked as the second most loved brand in the Middle East and Africa region according to the new Brand Love 2022 report published by Talkwalker, an industry-leading consumer intelligence platform. After analyzing over 2.6 billion online conversations from real MEA consumers around 1500 leading global brands across 20 industries and eight markets, Lexus placed second amongst all brands surveyed, in a clear demonstration that Lexus is winning the hearts and minds of consumers across the region.
According to the report, “the Lexus automotive brand has become a household name in the KSA & GCC market for its luxurious line of cars and SUVs suitable for the weather. Lexus has been in the Middle East market since the early 90s and has since been able to win consumers’ hearts through cars that exude luxury, precision, speed, and excellence.”
The ranking is the highest for any automotive brand in the region, and the only automotive brand to feature in the top ten list for the study alongside iconic global consumer brands ranging from fashion and sportswear to consumer tech and more. The position is a testament to the outstanding quality of Lexus vehicles and the work done by Lexus and its partners in the Middle East such as Abdul Latif Jameel Motors - Lexus to ensure an exceptional customer ownership experience.
Commenting on the result Yousef Hussein, Head of Lexus Marketing Operations at Abdul Latif Jameel Motors, said: The results of this report showcase the love and trust our guests have in the Lexus brand in Saudi Arabia. At Abdul Latif Jameel Motors-Lexus we highly value this trust and will continue to work towards delivering the highest level of customer experience at every touchpoint, inspired by the authentic Japanese hospitality "Omotenashi.”
Lexus Saudi Arabia has paid great attention to constant communication with its guests and customers, with their state-of-the-art showrooms and 24-hour services, seven days a week through " Lexus Concierge "as well as the instant chat available on its website and social network accounts. it is noteworthy that Lexus KSA on Twitter, accounts more than 1.2 million followers, placing it 1st Globally in terms of several followers amongst other Lexus accounts. It also ranked 1st among other automotive makers in Saudi Arabia in terms of response time to inquiries.
The Key Drivers of Brand Love
Talkwalker measures brand love from where it originates – with the consumer. They looked at over 1500 global brands from 20 industries and analyzed how they performed when it came to Passion, Trust, and Customer Satisfaction (CSAT) across social media and review sources. The Brand Love 2022 report is published in partnership with Hootsuite, and analyses over 2.6 billion online conversations across key touchpoints where consumers go to convey their feelings towards a brand among social media, review sites, and word of mouth.
