Maison Luxe, the iconic luxury multi-brand retailer of watches and jewelry located in Dubai Mall, hosted an exclusive event on June 21st for the grand launch of four captivating watches from the Riviera collection by Baume & Mercier. The occasion showcased the exceptional craftsmanship and enduring elegance the Baume & Mercier is renowned for.

With a heritage spanning over 190 years, Baume & Mercier has consistently epitomized the art of watchmaking, combining traditional techniques with innovative design. At Maison Luxe watch enthusiasts, influencers and esteemed guests had the unique opportunity to experience the brand's latest offerings firsthand.
    
The Riviera collection, first released in 1973 and recently reinterpreted, is a lifestyle icon of Baume & Mercier, expressing the brand’s design expertise and its exquisite use of materials. At the exclusive unveiling, guests had the privilege of exploring the captivating world of the newly launched automatic watches. Each of these exceptional watches proudly houses the iconic in-house Baumatic calibre, delivering remarkable performance and impeccable accuracy. This rare combination of craftsmanship and innovative technology further solidifies the brand’s commitment to offering horological excellence.
 
Attendees also had the opportunity to interact with Thomas Wicker, the Regional Commercial Director of Baume & Mercier, who provided insights into the craftsmanship and artistry behind each Baume & Mercier watch.

The event promised an evening of elegance and sophistication, set against the backdrop of Maison Luxe's luxurious ambiance. Exclusive guests, industry professionals, and watch enthusiasts came together to celebrate the enduring legacy of Baume & Mercier.