The race is the brand's biggest activity to date in the region, and saw participants join for a 2K run or a 5K race

  Press Release

Dubai – More than 700 runners took part in adidas’ Race for the Deserts on Saturday, November 27 in Al Qudra. The race is the brand’s biggest activity to date in the region, and saw participants join for a 2K run or a 5K race. Both events took place at Al Qudra Yoga Centre and continued adidas’ strong commitment to irradicating plastic pollution.

Building on the brand’s continuous efforts to inspire communities to help end plastic waste, Race for the Deserts aimed to raise awareness of the threat of plastic pollution in our deserts while encouraging runners across Dubai to continue leading a fit and healthy lifestyle.

Vicki Fitzsimons, Snr. Brand Director adidas MENA said: “Race for the Deserts is more than just a run. Through this event, we continue our efforts to unite people through sport to create change and help drive the brand’s mission to end plastic waste. I am so proud to see how many people signed up to support this incredible initiative.”

For more information and to follow the conversation, follow @adidasDXB and #adidasDXB #Dubai30x30 #RacefortheDeserts

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About adidas

adidas is a global designer and developer of athletic and lifestyle footwear, apparel, and accessories with the mission to be the best sports brand in the world. As an innovation and design leader, adidas engineers the best in high-performance products to make athletes better, faster, and stronger and creates a range of classic and fresh lifestyle and high-fashion lines.

For further media information, please visit www.adidas.com or contact:
Salma Malaeb
Salma.Malaeb@redhavasme.com
RED HAVAS