Introducing a breathable, micro-fine pressed powder for instant radiance that leaves skin looking lit-from-within and a no-fuss vegan blush that smooths skin and adds a cheeky-looking flush to every skin tone.

“As my complexion has improved by using WISHFUL skincare products, my beauty bag needs have changed, so I’ve designed a lightweight pressed powder that not only creates a smooth base, but lets skin breathe with a flawless, radiant glow, minus the cake face.”

– Huda Kattan

The Formula

While face powders often get a bad rep for being dehydrating, drying and leaving you with a one-dimensional chalky complexion, GloWish by Huda Beauty is changing the game by introducing Luminous Pressed Powder. The silky, breathable and micro-fine pressed powder leaves you with flawless, radiant and natural-looking skin without the dreaded, dry-looking complexion so often left by powders. Armed with an optimal balance of pearls and pigments that leave a blurring, smoothing effect, and infused with a concoction of good-for-you skincare ingredients, the silky and comfy powder blends like a smooth, second skin and breaks all the rules, leaving a lit-from-within next-level glow.

The magic behind the new fairy dust is the fact that GloWish is committed to designing products that combine good for skin ingredients with beauty-blasting functionalities. The non-drying formula is infused with 80 percent naturally derived ingredients including Damascus Rose Oil, Vitamin E and Red Bell Pepper Extract, meaning the glow-bestowing powder leaves you with a silky veil that looks like your own, natural skin and lasts all day.

Another major bonus? This formula works beautifully on both bare skin and on top of your fave foundation formula. Huda loves to swirl a damp makeup sponge in the powder before applying it to bare skin to immediately blur, smooth and even her skin. For full glam days, Huda applies it on top of her #FauxFilter foundations with a brush to add an immediate glow-boost that sets and blurs for all day glowing skin. It’s also ideal for setting in place the GloWish MultiDew Skin Tint without diminishing the formula’s glowing finish.

The Inspiration

GloWish was born out of Huda Kattan’s evolution towards celebrating more natural-looking beauty codes. With the inception of WISHFUL – Huda’s skincare line launched in 2020 –  the global beauty entrepreneur found that her skin was brighter, smoother and better than ever before, and she wanted makeup must-haves that would enhance and celebrate her natural glow, not work to hide it. As a result, GloWish by Huda Beauty was born earlier this year, and Huda continues to build an edited range of beauty icons that enhance and celebrate the skin’s natural glow while also working to enrich and improve skin.

Wanting an alternative to her signature cake face, Huda decided to design a lightweight, breathable Luminous Pressed Powder – a formula she had always been looking for but never found.  The result is a formula that gives a natural-looking, luminous finish while also allowing her to achieve different levels of coverage depending on her mood and the tool she uses.

To match the GloWish MultiDew shades, the powder is available in 13 shades from Fair to Extra Rich, all built with a neutral undertone so that each shade is unique yet stretchable and can flatter multiple skin tones. GloWish Luminous Pressed Powder is Vegan Society certified and not tested on animals. The compact is also packaged in a recyclable uncoated FSC certified paper box, meaning you can get your glow on without the guilt.

 Huda’s How To + Hacks:

• Bare Skin glow-up: Use a damp makeup sponge to press the formula onto bare skin for an instant glow, beautiful light coverage, and an immediate pore-blurring finish.
• Set + Glow: Use it on top of your fave foundation or our MultiDew Skin Tint, to set, blur and boost luminosity.

“I’m obsessed with the stunning marble swirl and unique texture of our GloWish bronzing powder, so I wanted to create a stay-all-day blush that would give skin a natural-looking flush with the same wow factor.” – Huda Kattan

The Formula 

Prepare to get rosy with the debut blush from GloWish, the Cheeky Vegan Blush Powder! Unlike those chalky, one-dimensional powder blushes, this new beauty must-have will have you falling in love as it takes you from subtle blush to a buildable sexy flush.

Available in four blendable shades to suit every skin tone, the no-fuss blush is inspired by the duo-toned mix of the GloWish Soft Radiance Bronzing Powder and created using the same unique technology that gives a silky, non-powdery texture unlike any other powder on the beauty market. Like all of GloWish’s products, the blush marries high performance – it’s transfer-proof and lasts up to 12 hours – with a nourishing, skin-friendly formula infused with antioxidants and powerful skincare ingredients.

Continuing GloWish’s commitment to good-for-skin, consciously-created beauty, the formula for Cheeky Vegan Blush Powder has been carefully designed with 90 percent naturally-derived ingredients. It’s obviously vegan (as the name states!), is not tested on animals, and all packaging has been made using recyclable or recycled materials so there’s nothing to feel guilty about here.

The unique non-drying, non-powdery, and sensorial duo-toned marbled haze of GloWish Cheeky Vegan Blush Powderleaves a just-pinched, flush of color on every blush lover thanks to a host of nourishing ingredients. Damascus Rose Oil – used in WISHFUL’s Get Even Rose Oil –  Vitamin E, and Shea Butter all work to soothe and hydrate skin. The stay-all-day formula also boasts buildable and blendable radiant pigments for a soft-focused, flawless finish, taking you from a natural, no-makeup look to a full glam moment depending on how cheeky your mood is.

 The Inspiration

The founder of GloWish, global beauty entrepreneur Huda Kattan, has been on an evolutionary beauty journey. With the launch of WISHFUL in 2020, Huda found her skin was suddenly brighter, smoother, and healthier-looking than ever before. She found herself leaning towards makeup that accentuated, rather than hid her natural features. Braving away from her traditional cake-face, GloWish by Huda Beauty was born earlier this year, debuting with two hero products: MultiDew Skin Tint, and the Soft Radiance Bronzing Powder. Huda fell in love with the bronzing powder for its stunning marble swirl and unique sensorial texture, so she wanted to create a blush that would give skin a fresh flush with the same double wow factor. Enter the all-new Cheeky Vegan Blush Powder – the ultimate universal blush powder that will take you from a natural-looking blush to a sexy flush in a flash.

Huda’s How To + Hacks:

• Swirl your brush into the powder for maximum product pick up and then sweep from the apples of your cheeks to your temples. Repeat to build your desired color intensity.
• Sweep GloWish Luminous Pressed Powder across your cheeks after you’ve applied Cheeky Vegan Blush Powder to create a more subtle and natural-looking blushed-from-within beauty look.