Nirvana Holding, the leading UAE travel and tourism management company, announced its participation in ATM – Arabian Travel Market 2023 which is scheduled to take place from May 1st to 4th at the Dubai World Trade Centre. This year’s version is the 30th and the biggest version of this major tourist and travel exhibition, hosting more than 2000 exhibitors with representatives from more than 150 countries around the world.

Nirvana Holding is proud to take part in this event along with its subsidiaries, Nirvana Travel & Tourism, Nirvana Over the World, Nirvana Global Travel, and Nirvana Tours & Logistics, especially as this event comes after the recovery of the global tourism sector from the COVID-19 epidemic which swept the world in the last few years.

With ATM 2023’s emphasis on sustainability, Nirvana Holding sees the event as an excellent opportunity to explore and share knowledge and sustainable tourism practices and to see ways to incorporate them into its business operations. The company is committed to engaging with other industry professionals, exchanging ideas and knowledge, and contributing to global sustainability efforts.

Commenting on Nirvana Holding’s participation in this important event, Mr. Alaa Al Ali, Nirvana Group CEO said: “Sustainability has always been a key aspect of our business. But with the ATM’s focus on it this year, and with the global challenges we are facing in terms of environment and climate change, sustainability has jumped to become a top priority. Our participation in ATM 2023 comes in line with this commitment and we look forward to sharing and exploring best global practices with the industry leaders to come up with innovative ways to promote sustainable tourism.”

As a demonstration of its commitment to sustainability, Nirvana Holding is going fully digital for the event, with all marketing materials and flyers being digitized and presented in an eco-friendly format throughout the entire ATM 2023 event.

Nirvana Holding and its subsidiaries are confident that their participation in ATM 2023 will be a great opportunity to build a regional and global consensus about sustainable tourism practices and look forward to implementing them into their operations as the tourism sector is bouncing back to normalcy.