THAT Concept Store – the luxury fashion and beauty destination from Majid Al Futtaim – is introducing Orient 499 to the region with a brand-new pop-up in the Mall of the Emirates. This will unite Orient 499’s exclusive handcrafted selection of apparel, accessories and homeware with THAT Concept Store’s unique world of experiential retail.

Self-expression through traditional yet modern statement pieces is exactly what Orient 499 stands for, whilst continuously supporting Lebanese and regional artisans. By creating an immersive and engaging experience at THAT Concept Store in Dubai, the brand aims to build long-lasting bonds with customers and extend its cultural heritage overseas. 

Celebrating and modernising traditional savoir-faire since 2006, Orient 499 creates timeless luxury and sustainable clothing, accessories, jewellery, and home décor. From encouraging craftsmen and women to pursue their craft, to traveling the world in search for ethical and noble materials, Orient 499 aims to preserve and promote cultural handicrafts. The brand’s journey across the region and beyond is portrayed through its participation and collaboration with the MENASA Emirati platform, intended to bring crafts to a global stage at Expo 2020 Dubai, and the Heirloom project in celebration of the Islamic wing’s 10th anniversary in the Met Museum in New York, establishing Orient 499 as a cultural curator.

This new approach to luxury retail is tailored to each customer’s environment and lifestyle and allows the brand to communicate the story behind every handcrafted piece, taking sustainable luxury to the next level.