Radisson Blu Hotel, Dubai Media City, and Park Inn Hotel, Motor City, has announced the appointment of Merima Allen as Cluster Head of PR and Marketing, as the company continues to push forward with its bold strategy for growth and transformation. A graduate from the University of Belgrade with over 15 years of experience in strategic marketing, branding, and product development, Merima has worked as Head of Marketing for Marriott International hotels in Qatar and the United Arab Emirates and privately owned signature hotels in Europe. Formerly the Cluster Director of Marketing at Aloft Abu Dhabi and Aloft Al Ain and a Director of Marketing and Communications for Minor Hotels in the Middle East, she brings a proven passion and energy for all areas of hospitality.

As Cluster Head of PR and Marketing at Radisson Blu Hotel, Dubai Media City, and Park Inn By Radisson, Dubai Motor City, Merima will be responsible for leading, managing, and coordinating all marketing, advertising, brand & promotional activities, including the development and implementation of annual marketing & PR plans. At the heart of all marketing activities, Merima will drive Radisson as a leading brand in the region by working closely with media and advertising agencies, developing high-return direct marketing, and spearheading an attentive and innovative social media strategy. 

“I am delighted to welcome Merima to this cluster role with Radisson Hotel Group in Dubai. Not only does she bring a huge amount of expertise and experience to this key position, but her passion for hospitality is evident in every aspect of her work. We are happy to add someone of Merima’s caliber and enthusiasm to our dynamic and highly skilled team,” said James Berry, Cluster General Manager at Radisson Blu Hotel, Dubai Media City, and Park Inn By Radisson, Dubai Motor City. 

“I am excited to work with Radisson Hotel Group and to lead the brand’s strong and confident strategy for continued excellence and growth in both the region and the industry. Travel is one of life’s best adventures, and I love being a key part of the industry that makes it possible. I look forward to sharing my experience, expertise, and passion with the amazing team at Radisson,” stated Merima Allen, Cluster Head of PR and Marketing at Radisson Blu Hotel, Dubai Media City, and Park Inn By Radisson, Dubai Motor City.

Over 15 years, she has developed well-reputed skills in strategy, hospitality management, team building, B2B and B2C marketing, content development, and data-driven marketing. Merima has worked in Europe and the Middle East and is the perfect candidate to join the teams in the two hotels.

ABOUT RADISSON HOTEL GROUP:

Radisson Hotel Group is one of the world’s largest hotel groups with nine distinctive hotel brands, and more than 1,600 hotels in operation and under development in 120 countries. The Group’s overarching brand promise is Every Moment Matters with a signature Yes I Can! service ethos. 

The Radisson Hotel Group portfolio includes Radisson Collection, Radisson Blu, Radisson, Radisson RED, Radisson Individuals, Park Plaza, Park Inn by Radisson, Country Inn & Suites by Radisson, and prizeotel brought together under one commercial umbrella brand Radisson Hotels.  

Radisson Rewards is our international rewards program that delivers unique and personalized ways to create memorable moments that matter to our guests. Radisson Rewards offers an exceptional experience for our guests, meeting planners, and travel agents at over 550 hotels in Europe, Middle East, Africa and Asia Pacific. 

Radisson Meetings provides tailored solutions for any event or meeting, including hybrid solutions placing guests and their needs at the heart of its offer. Radisson Meetings is built around three strong service commitments: Personal, Professional and Memorable, while delivering on the brilliant basics and being uniquely 100% Carbon Neutral.  

The health and safety of guests and team members remain a top priority for Radisson Hotel Group. All properties across the Group’s portfolio are subject to stringent health and safety requirements, as outlined in the Radisson Hotels Safety Protocol. 

More than 100,000 team members work at Radisson Hotel Group and at the hotels licensed to operate in its systems.