• Emirate is represented at international media event by Ras Al Khaimah Government Media Office (RAKGMO)

• RAKGMO introduces Heart of RAK web and social media platform

Heba Fatani:

• ‘Heart of RAK serves as the ultimate guide for those who want to live, work, raise a family, start a business or operate a company in Ras Al Khaimah’

Ras Al Khaimah is set to highlight its cross-sector development and livability agenda through Ras Al Khaimah Government Media Office’s (RAKGMO) participation at Global Media Congress, held in Abu Dhabi under the patronage of His Highness Sheikh Mansour bin Zayed Al Nahyan, Vice President, Deputy Prime Minister and Chairman of the Presidential Court. 

RAKGMO, a gold sponsor of the Congress, will showcase its recent launch of Heart of RAK, a comprehensive web and social media platform that caters to all aspects of life and work in the Emirate, as well as its successful media campaigns at a 144 square meter, purpose-built pavilion at the three-day event, which is being held at Abu Dhabi National Exhibition Centre (ADNEC) from November 26 to 28, 2024, and is expected to welcome more than 23,000 attendees from over 170 countries, including more than 200 world-renowned speakers. 

Under the wise leadership of His Highness Sheikh Saud bin Saqr Al Qasimi, UAE Supreme Council Member and Ruler of Ras Al Khaimah, and driven by his vision for the future, Ras Al Khaimah has been undergoing widespread transformation in recent years that is improving many aspects of life in the Emirate, including livability, education and healthcare, in addition to multiple billion-dollar investments in hospitality, expansion of key infrastructure and a monumental growth in the business sector highlighting the Emirate’s growing status as a leading location to work, live and explore.

H.E. Ms. Fatani, Director General of RAKGMO, said: “Ras Al Khaimah Government Media Office’s mission embodies the bold vision and guiding principles of His Highness Sheikh Saud bin Saqr Al Qasimi, UAE Supreme Council Member and Ruler of Ras Al Khaimah, who is a strong advocate for leveraging the power of media to share Ras Al Khaimah’s inspiring narrative with the world, enhance its global reputation and highlight the Emirate’s remarkable advancements.

“With an additional 10,000 attendees expected this year, Global Media Congress is a growing platform for us to connect cultures, forge partnerships and help shape the future. Our presence at the Congress for a third-year running is an ideal opportunity to highlight the launch of Heart of RAK, which serves as the ultimate guide for those who want to live, work, raise a family, start a business or operate a company in Ras Al Khaimah.

“In sectors such as business, investment and tourism, Ras Al Khaimah is experiencing significant growth and gaining global recognition. Today, it has emerged as an attractive destination for living, working and exploring, and we are committed to ensuring the world is aware of the Emirate’s inspirational stories.”

Visitors to RAKGMO’s dynamic exhibition space will be introduced to media initiatives and strategic plans aimed at enhancing the Emirate’s presence on the global media landscape.

This year’s Congress is centered on ‘Shaping Future Media’, with three distinct themes driving the conversation: the Business of Media; Content is King; and Digital Disruption. Workshops and interactive sessions on key topics will be led by high-level experts in the industry from across the globe. Topics for 2024 include digital communication, artificial intelligence, advanced technologies and innovation in the media sector.  

For more information on Heart of RAK, visit heartofrak.com or check out @heartofrak on social media channels.

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