Ring, whose mission is to make neighborhoods safer, announced that it has been recognised  by the Superbrands organisation, an independent authority and arbiter of branding excellence. Brands awarded Superbrand status are rated by the independent Superbrands Council, following a rigorous selection process that includes thousands of brands available in the country.

“We’re proud to gain Superbrand recognition as we continue to deliver on our commitment to keeping our customers safe, providing peace of mind whether they are at home or away. We will continue to focus on our mission to make neighbourhoods safer, as we innovate to make daily life more convenient and secure for our customers,” said Mohammad Meraj Hoda, Vice President– Emerging Markets, Ring.

Over the past few years, Ring has evolved to offer a full line of affordable, whole-home security products, allowing customers to create a ‘Ring of Security’ around their homes, ready to meet the unique requirements of different home types and lifestyles. Ring’s product line-up includes their flagship Video Doorbells, where customers can see, hear and speak to whoever is at their door from wherever they are, as well as wifi-enabled indoor and outdoor security cameras. Ring recently introduced its latest addition –Ring Alarm–to the UAE. Ring Alarm is a DIY security system that provides an extra layer of protection, sending customers alerts should there be motion detected or a contact sensor is triggered. All Ring devices can be connected, controlled and monitored together from one location – the Ring app.

“Consumer demands are constantly changing, and technology evolves day by day to meet these new requirements. Ring is committed to keeping homes and communities safe and connected, with easy-to-use, affordable home security solutions that help customers protect what matters most. As a ‘Superbrand,’ we will continue to innovate on behalf of our customers, to make life more convenient, accessible and safe,” concluded Hoda.