Riyadh Season 2021 has attracted 3 million visitors in the month since its launch on Oct. 20.
Local, regional and global guests have been entertained in different zones around the capital Riyadh. Since the season’s launch nine of 14 zones have been opened: Boulevard Riyadh City, Combat Field, Riyadh Season Winter Wonderland, Riyadh Front, Al-Murabaa, Riyadh Safari, The Groves, Qariat Zaman and the most recent zone Al-Salam Tree, which opened to the public yesterday.
Over a period of five months, Riyadh Front will host nine international shows for different groups: Children, specialists, entrepreneurs and investors, arts, culture, electronic games, shopping and technology.
Riyadh Front has already hosted three festivals, including RUSH Festival for video game lovers, the Jewelry Salon, featuring the most expensive mask globally, and the Riyadh Toy festival, where children met their favorite TV characters.
Rasha Dababneh, an expat from Jordan, told Arab News during her visit with her son to the Riyadh Toy Festival that she was excited about the season this year. 
“This is our first zone to visit since the launch of Riyadh Season,” she said. “We wanted our kids to enjoy Riyadh Toy Festival first.”
“We still want to go to Boulevard Riyadh City, and we might later attend the MDL Beast concert.”
The Riyadh Season program — held under the slogan “Imagine more!” — will add up to a total of 7,500 event days. These events include 70 Arabic concerts, six international concerts, 10 international exhibitions, 350 theatrical performances, 18 Arabic plays, and six international plays. The season has already hosted one WWE Championship, and will host two international matches, 100 interactive experiences, in addition to 200 restaurants and 70 cafes, which cater to all age groups. 
According to Riyadh Season’s website, it has created huge job opportunities, qualitative economic returns, great foreign investment, and Guinness World Records certificates this year.
One of the most important events this week, which will continue until Nov. 28, is the Riyadh Car Show.