Saudi Arabian Airlines (SAUDIA), the flag carrier of Saudi Arabia, has signed a strategic partnership agreement with Almosafer, Saudi Arabia’s leading travel company (part of Seera Group).

Under the agreement, which was signed during the Arabian Travel Market conference held in Dubai, SAUDIA will become a preferred airline partner for Almosafer, to enhance travel experiences across Almosafer’s businesses which encompass outbound, domestic, leisure and religious travel verticals, whilst serving B2C and B2B customers. SAUDIA will in turn promote Almosafer as a preferred travel partner. Both parties have already been collaborating through ALFURSAN, SAUDIA’s frequent flyer programme with a partnership that was first established in 2019.

Through its national role, SAUDIA seeks to contribute to achieving the Kingdom’s ambitious vision to raise the number of annual visits to 100 million visitors by 2030. SAUDIA and Almosafer will work together to position Saudi Arabia as the destination of choice for leisure and MICE tourism, while also boosting religious tourism from different source markets and enabling travellers to explore the Kingdom’s many attractions through Almosafer’s Umrah+ packages.

Manal Alshehri, VP Passenger Sales at SAUDIA, said: “As the Kingdom’s national flag carrier, our partnership with Almosafer aligns with our wider mission to bring the world to Saudi Arabia by crafting exceptional travel experiences for our guests throughout their entire journey. At SAUDIA, we are committed to contribute to the growth of the kingdom’s travel and tourism sector as we work hand in hand with our partners to achieve this.”

Muzzammil Ahussain, CEO of Almosafer, said: “The strategic partnership between Almosafer and SAUDIA will create synergies between two of the most prominent players in KSA’s travel ecosystem. We are proud to call SAUDIA a long-standing partner of ours and this strategic agreement will further deepen the relationship we have with the national flag carrier, which will serve the ultimate goal of creating exceptional travel experiences whilst supporting the sustainable growth of the industry.”