Dr. Shamsheer Vayalil, Founder and Chairman of Burjeel Holdings, announced his contribution of AED 1 million to the Mothers’ Endowment campaign, launched by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, to honor mothers by establishing an AED 1 billion endowment fund that supports the education of millions around the world.

The Mothers’ Endowment campaign allows contributors to make donations in honor of their mothers. It also aims to support underprivileged individuals through education, and promote the values of honoring parents, kindness, compassion and solidarity, while highlighting the UAE’s leading humanitarian role.

Social responsibility

Dr. Shamsheer Vayalil said: “The Mothers’ Endowment campaign, launched by His Highness Sheikh Mohammed bin Rashid Al Maktoum, extends the UAE’s message of benevolence and generosity, which has impacted countries around the world by alleviating suffering and preserving human dignity.”

“Our contribution to the campaign is a reflection of commitment to social responsibility and to supporting projects by Mohammed bin Rashid Al Maktoum Global Initiatives, as well as the UAE’s efforts of helping those in need,” he added.

The Mothers’ Endowment campaign is launched under the umbrella of Mohammed bin Rashid Al Maktoum Global Initiatives (MBRGI), the largest regional foundation for humanitarian and developmental initiatives on a global scale. The campaign builds upon the achievements of humanitarian campaigns launched in previous years under the directives of His Highness Sheikh Mohammed bin Rashid Al Maktoum, which attracted wide support and exceeded their targets.

Donation channels

The Mothers’ Endowment campaign continues to welcome donations and contributions to the endowment fund from institutions and individuals across six main channels including the campaign’s website (Mothersfund.ae), as well as a dedicated call center via the toll-free number (800 9999). Donations are also possible via bank transfers in the UAE dirham to the campaign bank account number with Emirates Islamic Bank (AE790340003708472909201). Donations via SMS are possible by sending the word “Mother” to the following numbers (1034, 1035, 1036, 1038) for Etisalat by e& users. Other possible platforms for donating to the campaign are the DubaiNow app by clicking the “Donations” tab, and Dubai’s community contributions platform Jood (Jood.ae).