Sitecore® announced the appointment of its new Regional Vice President, Goncalo Mateus, who spoke at the CX Live event in Dubai, positioning Sitecore as a major player of the marketing technology industry.

Mateus joins Sitecore with more than 10 years of experience in the martech and adtech space, having held leadership roles with one of the world’s largest software solutions providers. Mateus also spoke on a panel at CX Live in a dedicated session where he addressed how digital hubs transform the customer journey and retain to them with effective communication strategies.

Commenting on the appointment, Mohammed Al-Khotani, Area Vice President – Middle East and Africa, Sitecore said: “I am pleased to congratulate Goncalo Mateus on his new role as the Regional Vice President and am confident that he can be a driving force to further strengthen Sitecore’s presence in the region.”

He further added: “At CX Live, we showcased Sitecore’s fundamental role in unleashing new business potential and developing global reach for regional businesses. The Middle East market has seen a reorganization of the marketing stack over the past year with an emphasis on personalized customer experiences, thanks to a massive shift toward e-commerce and hybrid retail models.”

The two-day event, held on 15th and 16th of November 2021, saw Sitecore as a Silver Sponsor, where the brand showcased its capabilities and capacities in customer experience management and marketing software. The event was also home to various talks about CX and Digital Transformation, changes in workplace culture and Design thinking.

San Francisco-headquartered Sitecore is a global leader in customer experience management and marketing software.

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