Sony Middle East and Africa is adding 14 professional BRAVIA 4K HDR displays to its expansive portfolio with the launch of the BZ50L, BZ40L, BZ35L and BZ30L series, which are optimized for commercial environments where reliability, picture quality, and broad compatibility are required. With options covering high-end, mid-range and standard needs, and sizes from 43 inches to 98 inches, the new lineup offers an extensive array of displays to address virtually every demand, while incorporating Pro BRAVIA users’ favorite features such as unparalleled image quality, a wider viewing angle, thoughtful professional features and a smart System on a Chip (SoC) platform.

A unique differentiator of the new lineup is the bright BZ40L series, which features a state-of-the-art panel treatment, unlike competitive displays on the market. The BZ40L’s Deep Black Non-Glare Coating offers both high haze and low reflection, while maintaining deep blacks and high contrast.

“The GCC region has witnessed a remarkable growth in the hospitality, retail, and medical sectors and to cater to the continued increased demand for new technologies we have expanded our lineup and added new features like high haze, anti-reflection, non-glare portfolio which supports installations in bright environments with high ambient light levels. With this development in our professional BRAVIA display offerings, we are mindfully seeking to satisfy the evolving preferences and requirements of our customers, while prioritizing sustainability,” said Jobin Joejoe, Deputy Managing Director, Sony Middle East and Africa. “Pro AV users continue to rely on Sony's professional displays due to their image quality, adaptability, and usability, and we are confident that they will appreciate the new alternatives given the remarkable combination of features.”

The latest professional BRAVIA display series consists of the following models.

The flagship BZ50L with Sony XR processing and unrivaled picture quality boasts 780 nits of brightness in a larger sized display: 

• FW-98BZ50L (98 inch) 

Additional highlights of the 98 inch BZ50L include a roughly 22% reduction in weight and 28% slimmer bezel width when compared to Sony’s professional BRAVIA BZ40J series. To help make the large model more portable and installation-friendly, ergonomic horizontal handles are incorporated into the bottom of the display, while vertical handles are featured on the top.

The high brightness, non-glare BZ40L series with X1 processing achieves 700 nits at a high 47% haze with anti-reflection (except for the FW-85BZ40L, which achieves 650 nits at 58% haze), without loss of contrast:

• FW-85BZ40L (85 inch)

• FW-75BZ40L (75 inch)

• FW-65BZ40L (65 inch)

• FW-55BZ40L (55 inch)

The enhanced BZ35L series features increased storage and 550 nits of robust brightness and an X1 Processor:

• FW-75BZ35L (75 inch)

• FW-65BZ35L (65 inch)

• FW-55BZ35L (55 inch)

The complete BZ30L series offers a full range of sizes, X1 processing and 440 nits of brightness:

• FW-85BZ30L (85 inch)

• FW-75BZ30L (75 inch)

• FW-65BZ30L (65 inch)

• FW-55BZ30L (55 inch)

• FW-50BZ30L (50 inch)

• FW-43BZ30L (43 inch)

All 14 models incorporate sustainability elements – from the use of SORPLASTM recycled plastic and less ink usage on the cartons to an optional stand for less waste and ECO Dashboard for a better understanding of power consumption based on settings configuration. Additional common features include 24/7 operation, one step setting of pre-sets for easy configuration and customization, mirroring capabilities, Pro Mode technology for simplifying operations, a uniform bezel design, flexible installation for portrait and tilt mounting, as well as support for multi-display installation to enable tiling and a side logo for blend-in design purposes. The BZ50L, BZ40L and BZ35L series include an increased internal storage of 32GB for more flexibility and ease of use. All models feature a new center alignment rail kit for easy mounting, while the 98 inch options come standard with center aligned VESA patterns. The portfolio also incorporates a common chassis design for easily choosing suitable brightness models without requiring installation re-design.

The new professional BRAVIA display lineup will also support Sony’s Alliance Partner Network, allowing for even further integration and compatibility with established and emerging solutions providers across corporate, education, transportation and retail applications. 

The new series will be available from August 2023 onwards across the MEA region. The new pro BRAVIA displays feature a 3-year warranty.