- The roadshow engaged with nearly 600 KSA and Kuwait-based travel trade professionals to showcase Abu Dhabi’s diverse winter offering
- The roadshow highlighted Abu Dhabi’s latest destination campaign ‘Experience Abu Dhabi. Find Your Pace’ and the dynamic Abu Dhabi Calendar
The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) successfully concluded the ‘Experience Abu Dhabi GCC Roadshow 2022’ in Riyadh, Jeddah, Dammam, and Kuwait last week. The roadshow drew the participation of 17 DCT Abu Dhabi partners, including Etihad Airways, the national carrier of the UAE; and Miral Destinations, the one-stop trade and promotional partner for Yas Island and Saadiyat Island. The partners jointly showcased how GCC families, couples and youth can enjoy Abu Dhabi’s diverse range of exciting, inspiring and restoring experiences in the winter season.
The roadshow kicked off on the 19 December in Saudi Arabia, a top five source market for Abu Dhabi, with the final leg concluding in Kuwait. Through one-on-one meetings, presentations and group discussions, DCT Abu Dhabi and its delegation met with nearly 600 travel trade professionals where they presented the new destination campaign, ‘Experience Abu Dhabi. Find Your Pace’ as well as highlighted the action-packed Abu Dhabi Calendar that continue to feature a vibrant line-up of sports, family fun, culture, music and nightlife events.
Abdulla Yousuf, Director of Travel Trade and Market Development at DCT Abu Dhabi said: “It was an absolute pleasure to meet our valued travel trade partners in Saudi Arabia and Kuwait, and to share everything that Abu Dhabi has to offer in the new year and beyond. The GCC region continues to be one of our biggest source markets for leisure travel in Abu Dhabi. Through this roadshow, we were able to reaffirm our support for our valued stakeholders, showcase our destination highlights, and introduce our new destination campaign, which is inspiring more and more travellers to consider Abu Dhabi for an unrivalled holiday experience.”
The roadshow also spotlighted the many family-friendly features of Abu Dhabi, particularly Yas Island, that is home to award-winning theme parks, including Ferrari World Abu Dhabi, Yas Waterworld Abu Dhabi, and Warner Bros. World™ Abu Dhabi, in addition to highlighting leisure destinations such as Yas Bay and Mamsha Al Saadiyat that offer a mix of alfresco dining experiences. The Saudi and Kuwaiti trave trade professionals were also introduced to Al Qana, a waterfront destination for social dining and entertainment that is home to The National Aquarium, the largest aquarium in the Middle East, as well as Pixoul Gaming, a world-class eSports and Virtual Reality complex.
Beyond showcasing the wealth of experiences that the GCC residents can enjoy within a two-hour flight, the roadshow also offered attendees the chance to win vouchers for hotels stays and trips to Abu Dhabi through their participation in raffle draws and on-ground interactive games. All attendees were also given ‘Experience Abu Dhabi’ branded gifts.
