Yazle’s exclusive partnership with Choithrams allows their clients to reach over a million shoppers with digital screens across 10 locations around Dubai, which allows for higher brand retention and recognition via in-store advertising

 – Yazle Media announced today that it has entered into a strategic partnership with Choithrams.

Yazle’s exclusive partnership with Choithrams allows their clients to reach over a million shoppers with digital screens across 10 locations around Dubai, which allows for higher brand retention and recognition via in-store advertising. This fully programmatic solution allows brands to connect with highly valued shoppers at the exact point of sale, providing proprietary access to tools and technologies.

With regards to the partnership, Jamie Atherton the Managing Director said “We are delighted to be working with Choithrams on this strategic and pioneering partnership. We look forward to growing our business together and bringing this unique solution to our customers.”

Choithrams is one of the UAE’s biggest retail outlets serving all communities across every emirate.

“As Choithrams, we have always strived to achieve retail excellence and transform our customer’s shopping experience. We believe this new partnership with Yazle will help us achieve this goal further. We look forward to working together and to introduce new experiences in stores for our customers.” Said Ashutosh Chakradeo, Head of Retail GCC at Choithrams.

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