• The partnership sees YOUGotaGift enter into the gift card processing market with a brand-new Omni-channel Gift Card solution - YOUProcess.

• Under the partnership, YOUGotaGift will process an all-new gift card for eXtra that utilizes the company’s latest technology stack and MENA expertise.

 YOUGotaGift, the pioneers of digital gift cards in the Middle East, has launched a new omni-channel gift card processing solution called ‘YOUProcess’ with a significant partnership alongside eXtra, Saudi Arabia’s leading consumer electronics and home appliance retailer.

Amongst the first in the Kingdom to utilize this innovative new gift card processing solution, eXtra will be launching an all-new branded gift card program. This partnership marks YOUGotaGift’s entry into the gift card processing & program management market in Saudi Arabia, bolstering the company’s offering alongside its existing, and well established, gift card distribution network capabilities.

The YOUProcess gift card program will allow customers to purchase and redeem gift cards across merchants online and offline channels, creating a convenient, seamless omnichannel shopping experience.

The partnership was officially announced at Seamless Saudi, with Husain Makiya of YOUGotaGift and Ahmed Mostafa Kamal of eXtra. It is the first of its kind in Saudi Arabia and reflects YOUGotaGift's commitment to the Saudi market and its position as a leader in the omni-channel gift card processing & program management. This marks YOUGotaGift's entry into the burgeoning Saudi retail market, which is expected to grow to $159 billion by 2024. The Kingdom is by far the biggest retail market in the region and is a major beneficiary of the country's transformation. The company has also secured contracts to deliver YOUProcess gift card programmes for notable Saudi companies; Salaam, Animekey and Almania.

YOUGotaGift's solution, YOUProcess, provides an omnichannel gift card program that reduces operational hassle thanks to best-in-class security and technology. YOUGotaGift is built on the state-of-the-art technology stack with a deep understanding of the complete requirements of retailers based on the company's local experience. It offers scalable and customized features.

YOUGotaGift's CEO, Husain Makiya, said: "We are delighted to strengthen our strategic partnership with eXtra, the leading electronics retailer in Saudi Arabia with the launch of its new Gift Card program using our latest YOUProcess solution. With a solid focus on the Saudi market, and a deep commitment to the region, we have extended our tech stack to offer end-to-end Gift Card Processing & Program Management solutions to top retailers like eXtra. YOUProcess is a state of the art open & closed loop omnichannel gift card issuance solution, delivering a highly effective and adaptive programs which enable brands to bring their gift programs to market swiftly. Thanks to our long-standing relationships with top regional retailers over the years, our solution design is highly merchant-centric and applies the very latest technologies & best-in-class service delivery."

Ahmed Kamal from eXtra said; “We are excited to offer this service to our customers. YOUGotaGift is a trusted gift card partner offering a seamless omnichannel processing solution, and we are already seeing positive feedback from our customers as well as growth thanks to this partnership. We are definitely benefiting from YOUGotaGift’s growing distribution network across top banks, telcos and major corporations in the Kingdom.”

YOUGotaGift has been delivering branded currency for major brands backed by extensive in-house capability in the region for a decade, using market-leading back-end technology and offering great round-the-clock support to brands. In that time, YOUGotaGift has built trust among major regional brands and retailers through its comprehensive offering, including back-end processing and distribution to outlets selling gift cards.

A gift card program can boost sales, increase brand awareness, deliver insights, and build business loyalty. With gift cards, consumers spend up to 40% more of the card value on their purchases, increasing revenue. Gift cards can also be sold through various channels, such as loyalty programs, channel incentives and employee rewards that will maximize reach to new customers and help gain extended visibility. Moreover, digital forms of gift cards are easier to use, trackable, and can be sent and received instantly and effortlessly, providing valuable data for future campaigns. Gift cards are also a great way to reward and retain customers for repeated business.

Both the Global and regional gift card market is experiencing a significant period of growth with robust adoption rates. In the Middle East market, the industry is seeing increased adoption across both retail and corporate segments as the functionality of gift card reaches beyond simply ‘gifting’ - the industry is set to reach $1.4 trillion globally and $6 billion regionally by 2026.  

YOUGotaGift is the leading marketplace for digital gift cards, and the partner of choice for consumers and businesses across MENA. With value creation at its core, YOUGotaGift offers unparalleled consumer experiences, incentives, and merchant solutions for a network of +700 Brands and +2,000 Corporate business partners including 40+ major Loyalty Programs. The company is transforming the concept of prepaid cards into Branded Currency to drive acquisition, build engagement and increase loyalty.

ENDS